Schneider Electric — Configurator for electrical panel builders
Design SprintEnergy InfrastructurePrototype
TeaTime2025
Redesigning a B2B Language School
I joined Teatime to systematize and scale the business: from client acquisition to a new AI-powered assessment product, modernizing the digital infrastructure along the way.
+12 clientsService DesignCo-owner
My contribution
- Built client acquisition pipeline: campaign, website, sales materials
- Designed personalized learning system spanning assessment, curriculum planning, and progress measurement
- Built AI evaluation and automation architecture
0.4MCZK increase in MRR
12new clients
300+active students
1. ACQUIRE
HR managers don't google "English language training"
Companies buy English training when the right person gets the right pitch at the right time. We could have played the long game on LinkedIn, but instead, I designed a direct outreach pipeline. I treated every touchpoint as a UX challenge, optimizing the inbox preview, the reading experience, and the landing page. The result: a 1.8% sales conversion rate.
2. DIFFERENTIATE
Test what you teach. Teach what you test.
Corporate clients want proof their people are improving. Industry standard is a multiple-choice quiz. Meaningless for real communication and often disconnected from lessons. We designed a closed loop: test results drive the course plan, teaching targets the gaps, and progress test confirms they've been closed.
3. AUTOMATE
Here's how a 15-minute conversation becomes a 2-page report and a personalized course plan
Once the teacher records a 15-minute speaking test, the system takes over. It transcribes the audio, identifies speakers, assesses specific skills, and instantly delivers a student report and updated course plan.